When Baked arrived in Kemang, it brought more than coffee and pastries – it delivered a little slice of Bali’s relaxed, brunch-loving spirit. Founded in 2019 by UK-born Gustav Groenendijk, Baked started in Berawa, Bali, with a simple idea: create a complete breakfast experience centered around specialty coffee, fresh pastries, and a laid-back vibe. It took off quickly, expanding to two other Bali locations before making its way to Jakarta.

Heard about Baked’s reputation, so visiting the Kemang location felt like a natural step for anyone looking to explore this popular concept. Arriving early, I found the space already buzzing. By 9 am, the smell of warm butter croissants and freshly brewed coffee filled the air. It’s a scene that instantly draws you in – the pastries displayed neatly, the coffee bar humming, and the unique mix of people, from early risers savoring their first sips of oat lattes to groups catching up over brunch.

The menu is an inviting mix of familiar and inventive items. Baked’s butter croissants are crisp yet tender, and their lemon curd cruffin brings a satisfying tart-sweet combination. I tried pairing mine with a creamy oat latte, the two complementing each other perfectly. Baked’s approach to balancing classics with twists, like a croissant with cheese and Marmite, makes it stand out.

Beyond the food, the space itself feels intentionally relaxed. Sawdust is used in the design, adding an earthy texture that pairs well with the natural light flooding the open seating area. It’s easy to see why people settle in here for a while; it doesn’t feel like a place you need to rush out of. Yet, if you’re in a hurry, Baked accommodates with efficient service, making it equally ideal for grab-and-go orders.

Baked isn’t just a bakery; it has become a part of the Kemang community. You sense it in the warm interactions, the casual yet attentive service, and the welcoming feel of the space. Whether stopping by for a morning pastry or spending the afternoon with a good book and a coffee, Baked provides an inviting space that keeps people coming back.