Kazuha of LE SSERAFIM Joins Lululemon as Brand Ambassador

A Perfect Match of Strength, Grace, and Movement

LE SSERAFIM’s Kazuha has officially been named the newest Lululemon brand ambassador, marking another exciting chapter in her inspiring journey from rising ballet star to K-pop icon.

Kazuha shared her thoughts on the partnership via Instagram:
“Movement—whether it’s dancing, performing, or walking in nature—is such an important part of my life. I hope more people can feel empowered and energized through movement with Lululemon.”

Her statement perfectly reflects Lululemon’s mission to encourage mindful movement, strength, and wellness. Known for her healthy lifestyle and graceful athleticism, Kazuha represents the brand’s core values with authenticity and poise.

Empowering Movement Together

This collaboration makes perfect sense. As an artist who constantly balances intense choreography and performance, Kazuha embodies the energy and focus that Lululemon inspires. Her image of strength and positivity aligns naturally with the brand’s commitment to empowering individuals through activewear designed for performance and wellness.

With fans around the world already celebrating the news, many are looking forward to seeing what this partnership will bring—both in terms of style and inspiration.

More Than Fashion, It’s a Movement

The announcement marks a new direction for Lululemon in Asia, reinforcing its appeal to a younger generation that values both function and fashion. And with Kazuha leading the way, there’s no doubt the journey ahead will be dynamic, powerful, and beautifully in motion.

src image: here