The Petalogue is your trusted compass to navigate the finest experiences your city has to offer. Established in 2024, our name reflects our very soul: a fusion of “Peta” (the Indonesian word for “map” or “guide”) and “-logue” (a nod to dialogue, catalogue, and shared stories), with an intimate twist—“lo” and “gue”—slang for “you” and “me” in Indonesian. We believe that the best stories are shared between people, grounded in place, and sparked by curiosity.
Rooted in Jakarta but crafted for the globally minded urbanite, The Petalogue curates and crafts compelling narratives across Food & Beverage, lifestyle, wellness, events, art, and culture. Our editorial direction balances high-end sensibilities with a warm, human-centered voice. Whether it’s an intimate look inside a new omakase bar, a behind-the-scenes feature on a local ceramic artist, or an exploration of the rituals behind modern wellness, we’re here to map the unexplored and tell the untold.
But The Petalogue isn’t just a digital magazine—it’s a creative studio and media ecosystem. We offer creative writing, storytelling, branded content, photography, and videography for brands, venues, and cultural entities that align with our values. Our goal is to help these voices find their most beautiful and strategic form.
Our core media platform focuses on high-quality journalism and storytelling in the realms of:
Food & Beverage: Reviews, features, chef interviews, and insider access to the best dining experiences, both mainstream and niche.
Lifestyle & Wellness: From skincare rituals to slow living, we explore personal well-being with a modern, informed lens.
Art & Culture: Artist profiles, gallery coverage, cultural trends, and design narratives that shape urban identity.
Events & Happenings: Curated event coverage—from intimate pop-ups to city-wide festivals—offering visibility and deeper context.
A dedicated vertical focusing on Padel and Tennis culture, tapping into the growing sports-lifestyle crossover. Offers editorial, community content, and branded partnerships with courts, sportswear, and lifestyle brands.
A real-time channel delivering short-form, trend-sensitive content covering industry movements, city life, product launches, and hot takes—designed for high-velocity engagement.
For News, please visit our page thepetalogue.com/press/
Discover the city with us, please visit thepetalogue.com/explore/