The Petalogue is your trusted compass for discovering the finest experiences your city has to offer.
Founded in 2024, our name reflects who we are. It comes from “peta”, the Indonesian word for map or guide, and “logue”, inspired by dialogue, catalogues, and shared stories, with a personal touch drawn from “lo” and “gue”, local slang for you and me.
We believe the best stories are created through connection, shaped by place, and driven by curiosity.
Rooted in Jakarta and created for the globally minded urbanite, The Petalogue curates thoughtful narratives across food and beverage, lifestyle, wellness, events, art, and culture. Our editorial approach blends refined taste with a warm, human-centered perspective.
From intimate looks inside new omakase bars, to behind-the-scenes features on local artists, to explorations of modern wellness rituals, we are here to uncover what’s new, meaningful, and worth sharing.
More than a digital magazine, The Petalogue is also a creative studio and media ecosystem. We offer creative writing, storytelling, branded content, photography, and videography for brands, venues, and cultural communities that share our values.
Our goal is simple:
to help meaningful voices find their most beautiful and strategic expression.
Our core media platform focuses on high-quality journalism and storytelling in the realms of:
Food & Beverage: Reviews, features, chef interviews, and insider access to the best dining experiences, both mainstream and niche.
Lifestyle & Wellness: From skincare rituals to slow living, we explore personal well-being with a modern, informed lens.
Art & Culture: Artist profiles, gallery coverage, cultural trends, and design narratives that shape urban identity.
Events & Happenings: Curated event coverage—from intimate pop-ups to city-wide festivals—offering visibility and deeper context.
A real-time channel delivering short-form, trend-sensitive content covering industry movements, city life, product launches, and hot takes—designed for high-velocity engagement.
For News, please visit our page thepetalogue.com/press/
Discover the city with us, please visit thepetalogue.com/explore/