PEPR. Burger (@pepr_id) has swiftly made its mark in Jakarta’s food scene since 2023, when founders Theo Tedjasasmita and Clairine ‘Clay’ Runtung turned their passion project into a full-fledged burger venture. But the story behind PEPR. (pronounced “Peper”) goes beyond just great food—it’s a tribute to Pedro, a rescue cat whose journey inspired this restaurant’s heartwarming mission.

Inspired by Pedro’s Resilience

The name PEPR. Burger is more than catchy branding; it’s a nod to Pedro, fondly nicknamed “Pepe,” who was rescued from the streets in a severely weakened state. Theo and Clay dedicated themselves to nursing Pedro back to health, and this unwavering care for their beloved pet carried over into the ethos of PEPR., or “Pepe’s Burger.” Driven by the spirit of resilience and devotion, PEPR. burger represents the founders’ commitment to quality, simplicity, and heartfelt dedication.

From Weekend Project to Full-Time Success

PEPR. Burger started modestly as a weekend-only, pre-order business, running out of Theo and Clay’s home kitchen. What began as an experiment rapidly grew in popularity due to word-of-mouth and social media buzz, prompting them to expand. Seven months later, PEPR. opened its first official outlet at Rukan Permata Senayan, serving hungry patrons with the same passion for authenticity that had won them a loyal following.

A Blend of Melbourne and New York Style

The design and menu of PEPR. Burger pull inspiration from both Melbourne and New York’s urban food culture, combining straightforward yet quality-driven elements. Each burger showcases carefully selected ingredients, crafted with a dedication to minimalism and full flavor. This dedication is evident in the restaurant’s house-made buns, a result of eight rounds of research and development to find the perfect texture and taste.

Signature Burgers and Crowd Favorites

PEPR. Burger’s menu offers something for everyone, though a few items have quickly become fan favorites. The Double Smashed Cheeseburger stands out with its two smashed beef patties, red cheddar, fresh onions, and pickles—a satisfying combination for classic burger lovers. The Son of a Bun is a heartier choice, featuring a single patty dressed with sautéed garlic mushrooms, rich bone marrow gravy, and crispy onion rings.

For those seeking a non-beef option, the PEPR Chicken Sandwich delivers with its crispy coating and flavorful seasoning, while The Golden Fries—hand-cut and made from fresh potatoes—are the perfect side dish.

Bring the Fun (and Flavor!) to Your Next Gathering

Planning an office gathering, birthday bash, or just a hangout with friends? PEPR. got you covered. With private space accommodates up to 30 guests, providing a cozy setting for your event. Pre-order 50 to 100 of our signature burgers and sides to keep your guests satisfied. Plus, enjoy exclusive event rates tailored just for you. Book now and make your occasion unforgettable!

Looking Forward: What’s Next for PEPR.

As they continue to build on their success, Theo and Clay are committed to maintaining PEPR.’s standards and expanding thoughtfully. What started as a small weekend project has blossomed into a beloved fixture in Jakarta’s dining scene. Through their story and passion for quality food, PEPR. Burger is more than just a burger joint; it’s a testament to resilience, care, and the joy of shared meals.